Serving Fresh Seafood with Heart, Since Day One
We are a second-generation B2C brand born from Hai Seng Hak Kee Hock Soon, a trusted wholesaler at Jurong Fishery Port with over 30 years of history.
Hi! I’m Kaixin – I grew up surrounded by the sea and seafood. My dad has been in the industry since before I was born, and after graduating, I chose to walk this journey with him — to bring high-quality, affordable seafood to homes across Singapore.
We receive our seafood daily from Malaysia and Indonesia, carefully selected to ensure the best cuts make it to your table.
Whether you’re buying for your family or your restaurant, hotel, or tzechar stall – we serve with the same promise of freshness and value.
“Thank you for stumbling upon our humble site – and for the chance to be a part of your meals. As I continue to learn the ropes, your support, feedback, and patience mean the world to me.
If there’s anything I can improve or assist you with, please don’t hesitate to reach out.”
With over 40 years in the seafood industry, we know what freshness truly means — and we deliver it to your door, daily.
As a direct wholesaler, we cut out the middlemen. That means you enjoy premium seafood at truly affordable prices.
We’re a small, family-run business that believes in fast replies and thoughtful service — because you deserve better.
Real reviews from real people—discover why so many seafood lovers trust Catch of the Day.