Who We Are

We are a second-generation run B2C arm of Hai Seng Hak Kee Hock Soon, a wholesaler at the Jurong Fishery Port with over 30 years of history. My name is Kaixin and my dad has been in the seafood industry ever since I was born. I decided to join him on this journey after graduating to provide quality and affordable seafood to people all over Singapore! All our fish and seafood come in daily on boats from Malaysia and Indonesia and we promise to always keep the best for our consumers. We also supply regularly to many F&B establishments in Singapore like restaurants, hotels and tzechar stalls! 
Thank you for stumbling upon our site and giving us a chance to supply you, we hope you will enjoy your experience(s) with us! I am also still learning the ropes along the way so I thank you for your patience and understanding as well~ Please feel free to let me know if there is anything I may assist you with or if there is anything I can do to improve as well! 

Our Promise


Being in this industry for more than 40 years, we take extreme pride in the quality of our seafood and we want you to enjoy seafood the way it should be enjoyed — fresh! 


As a wholesaler, we have our own steady stream of seafood supply daily. Without incurring additional costs via buying from an external supplier, we are able to pass on the cost-savings to you!


We know how frustrating it is when you need an answer to your burning question(s) but end up waiting for hours before getting a reply. Here at #COTD, we try to answer all your queries ASAP!